My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
Posted on 2 July 2015 | 4:45 am
All AdWords destination URLs need to be upgraded to final URLs by July 1st. See what you need to do to be ready
Posted on 26 June 2015 | 4:45 am
Remarketing is a common method of digital advertising that many companies use to show ads to people that have visited their website in the past. For a more personalized message, dynamic remarketing can be used to tailor ads to users that feature specific products they viewed. This can be useful for encouraging users to complete […]
Posted on 18 June 2015 | 10:31 am
We are liveblogging the Google event, giving you our instant updates, thoughts, and analysis!
Posted on 10 June 2015 | 12:01 pm
If you’re familiar with Google AdWords and Google Analytics you are probably aware that both tools have Remarketing capabilities each with their own strengths and weaknesses. I have always recommended that advertisers use both to get the full range of targeting options available to them. In short, the Google AdWords Remarketing tag comes with Remarketing […]
Posted on 10 June 2015 | 5:15 am
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
Posted on 27 May 2015 | 4:45 am
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.
Posted on 22 May 2015 | 9:15 am
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.
Posted on 22 May 2015 | 4:45 am
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.
Posted on 15 May 2015 | 9:15 am
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
Posted on 14 May 2015 | 4:45 am
Targeting your closest competitors names and brands with your keyword strategy is a commonly employed tactic across Google AdWords accounts. Unfortunately, using competitor names as keywords is typically among the worst performing tactics at our disposal if we are looking to drive traffic and conversions as our goals. Why? Google is very good at identifying […]
Posted on 13 May 2015 | 7:00 am
I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts.
Posted on 13 May 2015 | 4:45 am
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
Posted on 12 May 2015 | 4:45 am
You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters. Then you launch your campaigns and… crickets. How well did you strategize your ad copy? Did you do a few searches out in the wild and see what you’re up against? It’s not enough anymore to just list your company’s […]
The post Crush the Competition with Strategic AdWords Ad Copy appeared first on LunaMetrics.
Posted on 23 April 2015 | 10:28 am
Have you seen the brand campaign groups featured in your AdWords account? It’s still early but this seems like a great high-level analysis tool for any advertisers interested in building their brand. You can roll together your display targeting and video campaigns into a single campaign group for easy spend analysis. This reporting feature places […]
Posted on 15 April 2015 | 6:49 am
If there’s one thing I’ve heard non-stop lately it’s that digital marketing is becoming more customized and tailored to the wants and needs of consumers. Those creepy Eye See You Mannequins, facial monitoring at gas stations, and those social ads that somehow know that I was shopping for a watch yesterday are all proof that [...]
The post What You Need to Know about Enhanced Adwords Campaigns #SESCHI appeared first on Online Marketing Blog - TopRank®.
Posted on 6 November 2013 | 8:14 am
Hey Google: Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination [...]
Posted on 29 November 2011 | 10:30 am
Eight months ago I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold, and in some cases [...]
Posted on 12 September 2011 | 10:00 pm
About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission. Pretty simple [...]
Posted on 30 August 2011 | 7:27 pm
I’ve been wanting to try out sensational headlines for a while now heh:) Based on data from their massive in-house keyword research database and Google’s Keyword Tool, the team at Wordstream compiled the top 10,000 most expensive English-language keywords over a three month period, and then sorted them by niche. Here’s how it breaks down, [...]
Posted on 19 July 2011 | 11:11 am
Perhaps you’ll find this scenario familiar: Your Adwords search campaign for “Vocal Lessons” features a fairly broad, say two-word keyword phrase like “can’t sing”. You notice that the conversion rate is OK on this keyword, but the cost-per-conversion is a bit high. You’ve tried tweaking the bids on it to get it more profitable, but it’s [...]
Posted on 5 July 2011 | 12:05 pm
When asked about future search ad growth on their Q1 2011 analyst conference call, Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads? This is the key monetization area you’re pointing out [...]
Posted on 28 June 2011 | 9:34 am
Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it: You can now see your “Relative CTR” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages. Google also now says that your ‘relative CTR’ is a [...]
Posted on 15 June 2011 | 11:28 am
I have to say I haven’t really been a fan of the appearance of the Adwords ads Google now shows in the above-the-SERPs positions that include the display URL in an “extended headline”. Personally I think it strongly detracts from the power of your headlines if you’re using great headline ad copy and overall looks [...]
Posted on 31 May 2011 | 2:09 pm
Starting yesterday, Google is requiring additional clarity and disclosure from Adwords advertisers who handle end user personal and payment information. Some of the changes are dead-obvious like using SSL on credit card processing, but the others point to something you might want to consider in a bigger context. The Larger Picture: Google’s Under Siege The [...]
Posted on 18 May 2011 | 4:01 pm
Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart. For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get them back into a purchase. The only danger with this however is that you might end [...]
Posted on 16 May 2011 | 2:56 pm
Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns. Bryan Eisenberg, Co-founder of Future Now Inc., along [...]
Posted on 18 August 2008 | 7:15 pm
This was an open discussion session where users submitted their sites to get the Google ad copy critiqued and the landing page looked over for quality and usability. Tips included: Keep important information towards the top of the landing page. Be detailed and don’t just assume your visitors know your services. Simpler the better. Put [...]
Posted on 7 December 2006 | 11:21 am
The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s [...]
Posted on 4 December 2006 | 10:46 am
Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides¬† browsing sites by category, you can also target sites by describing the topic, list [...]
Posted on 16 July 2006 | 8:34 am
Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can [...]
Posted on 26 June 2006 | 8:10 am
The Google “Inside AdWords” blog has announced the addition of “ad scheduling” or as it is more often know as, “day parting”. “Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their [...]
Posted on 16 June 2006 | 7:14 am
Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week. Goodman’s presentation, “IT’S NOT JUST [...]
Posted on 8 June 2006 | 9:20 am
On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy Additional info from: JenStar: “It will be interesting to see if advertisers find that the profiles are matching the resulting [...]
Posted on 9 March 2006 | 6:42 am
Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call . “Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing [...]
Posted on 13 February 2006 | 7:36 pm
I just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here. Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole [...]
Posted on 10 February 2006 | 2:12 pm
A few things on Google today that I decided to roundup all in one post: Possible new Google interface. Anyone else seeing this? Via PC World David Utter from WPN posts about an offline Google AdWords Editor application that is in beta, “invite only” mode. “AdWords Editor is Google’s free, downloadable account management application for [...]
Posted on 25 January 2006 | 8:00 pm