Essential Guide to Testing AdWords Ad Copy – Part 2

In the last post, we went over how to set up your AdWords copy tests and reviewed common variables for testing. If you missed it, get caught up here. Now, we’ll go over how to end your tests and measure your results. When testing ad copy, we emphasize click-through-rate (CTR) over conversion rate. Ad copy […]

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Posted on 24 August 2015 | 9:20 am

Shopping Promotional Text Being Retired For Automated Extensions

This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.

Posted on 21 August 2015 | 9:15 am

7 Must Have Reports To Create In AdWords Report Editor

AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.

Posted on 21 August 2015 | 4:30 am

5 Rules Of Data Visualization

Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.

Posted on 20 August 2015 | 9:15 am

[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager

Join Hanapin Marketing and AdStage experts for a breakdown of the most valuable Google AdWords features, rated on a scale of 1 – 10.

Posted on 10 August 2015 | 11:15 am

Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!

I have the perfect statistically-backed story to show why you need to be bidding on brand terms, and the revenue coming in on brand terms is not guaranteed revenue for your company without the Paid Search efforts.

Posted on 6 August 2015 | 9:15 am

Google Introduces Search Ads On Google Play

Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play.

Posted on 4 August 2015 | 9:15 am

Essential Guide to Testing AdWords Ad Copy – Part 1

Writing and testing great AdWords ad copy is like running a never-ending science experiment. No matter how many times you optimize your text ads, there is always something you can tweak or test. With so many options for testing, managing ad performance can be overwhelming. Fear not! I’ll walk you through some basic ad testing concepts […]

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Posted on 3 August 2015 | 8:40 am

Weekend Bidding Rules For Better Cost Per Acquisition

Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.

Posted on 30 July 2015 | 4:45 am

[New Whitepaper!] 11 AdWords Editor Features To Save You Time

There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!

Posted on 23 July 2015 | 7:30 am

[New Toolkit!] The Complete Toolkit For The Google Exams

Get the essentials you need to prepare for the Google Exams in this brand new toolkit by Hanapin Marketing and iPassExam!

Posted on 16 July 2015 | 7:30 am

The Guide to Google’s Goodies

We’ve curated a list of the top Official Google resources for web and marketing professionals, bringing you the best of Google in one spot. If you’re a webmaster, blogger, web developer, or internet marketing professional, you know that Google has a ton of amazing products and educational material to help you do your job. However, […]

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Posted on 14 July 2015 | 6:48 am

How We Quickly And Profitably Ramped Up Spend

My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.

Posted on 2 July 2015 | 4:45 am

Dynamic Remarketing with Google Tag Manager

Remarketing is a common method of digital advertising that many companies use to show ads to people that have visited their website in the past. For a more personalized message, dynamic remarketing can be used to tailor ads to users that feature specific products they viewed. This can be useful for encouraging users to complete […]

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Posted on 18 June 2015 | 10:31 am

Google Analytics RLSA Now Available

If you’re familiar with Google AdWords and Google Analytics you are probably aware that both tools have Remarketing capabilities each with their own strengths and weaknesses. I have always recommended that advertisers use both to get the full range of targeting options available to them. In short, the Google AdWords Remarketing tag comes with Remarketing […]

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Posted on 10 June 2015 | 5:15 am

What You Need to Know about Enhanced Adwords Campaigns #SESCHI

If there’s one thing I’ve heard non-stop lately it’s that digital marketing is becoming more customized and tailored to the wants and needs of consumers. Those creepy Eye See You Mannequins, facial monitoring at gas stations, and those social ads that somehow know that I was shopping for a watch yesterday are all proof that [...]

The post What You Need to Know about Enhanced Adwords Campaigns #SESCHI appeared first on Online Marketing Blog - TopRank®.

Posted on 6 November 2013 | 8:14 am

Hey Google: Here’s a Better Strategy Than Coupon Spam

Hey Google:  Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination [...]

Posted on 29 November 2011 | 10:30 am

Here’s How to Do Adwords-to-Adsense Arbitrage

Eight months ago I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold, and in some cases [...]

Posted on 12 September 2011 | 10:00 pm

Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission.  Pretty simple [...]

Posted on 30 August 2011 | 7:27 pm

REVEALED: Google’s Top 20 Most Expensive Keywords

I’ve been wanting to try out sensational headlines for a while now heh:) Based on data from their massive in-house keyword research database and Google’s Keyword Tool, the team at Wordstream compiled the top 10,000 most expensive English-language keywords over a three month period, and then sorted them by niche. Here’s how it breaks down, [...]

Posted on 19 July 2011 | 11:11 am

You Can’t Buy More Conversions

Perhaps you’ll find this scenario familiar: Your Adwords search campaign for “Vocal Lessons” features a fairly broad, say two-word keyword phrase like “can’t sing”. You notice that the conversion rate is OK on this keyword, but the cost-per-conversion is a bit high. You’ve tried tweaking the bids on it to get it more profitable, but it’s [...]

Posted on 5 July 2011 | 12:05 pm

Leadgen Advertisers: All Your Customers Are Belong to Google™

When asked about future search ad growth on their Q1 2011 analyst conference call, Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads?  This is the key monetization area you’re pointing out [...]

Posted on 28 June 2011 | 9:34 am

Inside the New Google Display Network Performance Metrics

Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it:  You can now see your “Relative CTR” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages. Google also now says that your ‘relative CTR’ is a [...]

Posted on 15 June 2011 | 11:28 am

Display URL in Adwords Headlines: Early CTR Results

I have to say I haven’t really been a fan of the appearance of the Adwords ads Google now shows in the above-the-SERPs positions that include the display URL in an “extended headline”.  Personally I think it strongly detracts from the power of your headlines if you’re using great headline ad copy and overall looks [...]

Posted on 31 May 2011 | 2:09 pm

Disclosure Doesn’t Have to Kill Conversions

Starting yesterday, Google is requiring additional clarity and disclosure from Adwords advertisers who handle end user personal and payment information.  Some of the changes are dead-obvious like using SSL on credit card processing, but the others point to something you might want to consider in a bigger context. The Larger Picture: Google’s Under Siege The [...]

Posted on 18 May 2011 | 4:01 pm

Prevent Previous Buyers From Seeing Your Google Remarketing Ads

Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart.  For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get them back into a purchase. The only danger with this however is that you might end [...]

Posted on 16 May 2011 | 2:56 pm

SES San Jose Session: Pay Per Conversion

Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns. Bryan Eisenberg, Co-founder of Future Now Inc., along [...]

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Posted on 18 August 2008 | 7:15 pm

Session: Ad Copy & Landing Page Optimization

This was an open discussion session where users submitted their sites to get the Google ad copy critiqued and the landing page looked over for quality and usability. Tips included: Keep important information towards the top of the landing page. Be detailed and don’t just assume your visitors know your services. Simpler the better. Put [...]

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Posted on 7 December 2006 | 11:21 am

Session – Vendor Spotlight

The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s [...]

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Posted on 4 December 2006 | 10:46 am

Site Targeting

Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides  browsing sites by category, you can also target sites by describing the topic, list [...]

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Posted on 16 July 2006 | 8:34 am

BtoC Search Marketing Tactics

Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can [...]

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Posted on 26 June 2006 | 8:10 am

Google AdWords Dayparting

The Google “Inside AdWords” blog has announced the addition of “ad scheduling” or as it is more often know as, “day parting”. “Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their [...]

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Posted on 16 June 2006 | 7:14 am

Paid Search Can Be A Bitch

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week. Goodman’s presentation, “IT’S NOT JUST [...]

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Posted on 8 June 2006 | 9:20 am

Demographic Targeting with Google AdWords

On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy Additional info from: JenStar: “It will be interesting to see if advertisers find that the profiles are matching the resulting [...]

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Posted on 9 March 2006 | 6:42 am

Google Click to Call

Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call . “Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing [...]

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Posted on 13 February 2006 | 7:36 pm

Google Advertising Tools

I just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here. Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole [...]

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Posted on 10 February 2006 | 2:12 pm

Google Roundup

A few things on Google today that I decided to roundup all in one post: Possible new Google interface. Anyone else seeing this? Via PC World David Utter from WPN posts about an offline Google AdWords Editor application that is in beta, “invite only” mode. “AdWords Editor is Google’s free, downloadable account management application for [...]

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Posted on 25 January 2006 | 8:00 pm