AdWords Livestream To Announce Latest Mobile Innovations

Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!

HeroConf

Posted on 15 April 2015 | 11:26 am

Brand Campaign Groups in AdWords Beta

Have you seen the brand campaign groups featured in your AdWords account? It’s still early but this seems like a great high-level analysis tool for any advertisers interested in building their brand. You can roll together your display targeting and video campaigns into a single campaign group for easy spend analysis. This reporting feature places […]

The post Brand Campaign Groups in AdWords Beta appeared first on LunaMetrics.

Posted on 15 April 2015 | 6:49 am

3 Easy AdWords Reports You Might Not Be Using

Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.

HeroConf

Posted on 13 April 2015 | 4:45 am

Important URL Updates Coming To Bing Ads

Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Find out more.

HeroConf

Posted on 10 April 2015 | 9:15 am

Is Your PPC Agency Doing Their Job?!

Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising. Not only is the company paying a lot of money for the ads, they are also paying for an agency to make the most of it. When that doesn’t happen, and ad spend is […]

The post Is Your PPC Agency Doing Their Job?! appeared first on LunaMetrics.

Posted on 9 April 2015 | 12:15 am

Better Compare Your Search Term Coverage To The Competition

This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.

HeroConf

Posted on 8 April 2015 | 11:00 am

In Defense Of The Lowly Display URL

This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.

HeroConf

Posted on 31 March 2015 | 9:15 am

Test AdWords Call-Only Ads Before Phoning It In

The AdWords team has introduced a new ad type to the mix – Call-only ads. This is a great addition for those who value a phone call even more than on-site engagement. It’s perfectly understandable to be skeptical as new features like these can be unpredictable when introduced to an account. Don’t fear though because, […]

The post Test AdWords Call-Only Ads Before Phoning It In appeared first on LunaMetrics.

Posted on 26 March 2015 | 1:15 pm

Identifying Your Ideal Customer Through Persona Analysis

Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.

HeroConf

Posted on 26 March 2015 | 9:15 am

Step-By-Step Excel Reporting – A Video Tutorial

The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.

HeroConf

Posted on 17 March 2015 | 9:15 am

Google Introduces AdWords Dynamic Structured Snippets

Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.

HeroConf

Posted on 11 March 2015 | 9:15 am

Strategies For Better PPC Analysis

Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.

HeroConf

Posted on 9 March 2015 | 9:15 am

3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!)

We now know that Google includes use of Ad Extensions when calculating your Quality Score at auction. Ad Extensions make your ad more likely to be clicked on, and expected clickthrough rate is one of the factors of Ad Rank (which informs Quality Score). Still with me? In short: Ad Extensions help your ads perform […]

The post 3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!) appeared first on LunaMetrics.

Posted on 9 March 2015 | 1:42 am

Measuring Sitelinks Performance in AdWords & Google Analytics

The most common questions about AdWords sitelinks are what, why and how. At this point, the what and why are fairly common knowledge. Here is a 10-second refresher since it’s already been a long day and those neurons are no longer firing like they once were. What are sitelinks? These ad extensions are links (and […]

The post Measuring Sitelinks Performance in AdWords & Google Analytics appeared first on LunaMetrics.

Posted on 4 March 2015 | 9:15 am

Need Fast Growth? How To Ramp Up Your PPC Program Quickly

Today I’m going to share advanced strategies for achieving increased growth within your paid search program.

HeroConf

Posted on 3 March 2015 | 4:59 am

What You Need to Know about Enhanced Adwords Campaigns #SESCHI

If there’s one thing I’ve heard non-stop lately it’s that digital marketing is becoming more customized and tailored to the wants and needs of consumers. Those creepy Eye See You Mannequins, facial monitoring at gas stations, and those social ads that somehow know that I was shopping for a watch yesterday are all proof that [...]

Posted on 6 November 2013 | 8:14 am

Hey Google: Here’s a Better Strategy Than Coupon Spam

Hey Google:  Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination [...]

Posted on 29 November 2011 | 10:30 am

Here’s How to Do Adwords-to-Adsense Arbitrage

Eight months ago I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold, and in some cases [...]

Posted on 12 September 2011 | 10:00 pm

Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission.  Pretty simple [...]

Posted on 30 August 2011 | 7:27 pm

REVEALED: Google’s Top 20 Most Expensive Keywords

I’ve been wanting to try out sensational headlines for a while now heh:) Based on data from their massive in-house keyword research database and Google’s Keyword Tool, the team at Wordstream compiled the top 10,000 most expensive English-language keywords over a three month period, and then sorted them by niche. Here’s how it breaks down, [...]

Posted on 19 July 2011 | 11:11 am

You Can’t Buy More Conversions

Perhaps you’ll find this scenario familiar: Your Adwords search campaign for “Vocal Lessons” features a fairly broad, say two-word keyword phrase like “can’t sing”. You notice that the conversion rate is OK on this keyword, but the cost-per-conversion is a bit high. You’ve tried tweaking the bids on it to get it more profitable, but it’s [...]

Posted on 5 July 2011 | 12:05 pm

Leadgen Advertisers: All Your Customers Are Belong to Google™

When asked about future search ad growth on their Q1 2011 analyst conference call, Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads?  This is the key monetization area you’re pointing out [...]

Posted on 28 June 2011 | 9:34 am

Inside the New Google Display Network Performance Metrics

Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it:  You can now see your “Relative CTR” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages. Google also now says that your ‘relative CTR’ is a [...]

Posted on 15 June 2011 | 11:28 am

Display URL in Adwords Headlines: Early CTR Results

I have to say I haven’t really been a fan of the appearance of the Adwords ads Google now shows in the above-the-SERPs positions that include the display URL in an “extended headline”.  Personally I think it strongly detracts from the power of your headlines if you’re using great headline ad copy and overall looks [...]

Posted on 31 May 2011 | 2:09 pm

Disclosure Doesn’t Have to Kill Conversions

Starting yesterday, Google is requiring additional clarity and disclosure from Adwords advertisers who handle end user personal and payment information.  Some of the changes are dead-obvious like using SSL on credit card processing, but the others point to something you might want to consider in a bigger context. The Larger Picture: Google’s Under Siege The [...]

Posted on 18 May 2011 | 4:01 pm

Prevent Previous Buyers From Seeing Your Google Remarketing Ads

Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart.  For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get them back into a purchase. The only danger with this however is that you might end [...]

Posted on 16 May 2011 | 2:56 pm

SES San Jose Session: Pay Per Conversion

Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns. Bryan Eisenberg, Co-founder of Future Now Inc., along [...]

Posted on 18 August 2008 | 7:15 pm

Session: Ad Copy & Landing Page Optimization

This was an open discussion session where users submitted their sites to get the Google ad copy critiqued and the landing page looked over for quality and usability. Tips included: Keep important information towards the top of the landing page. Be detailed and don’t just assume your visitors know your services. Simpler the better. Put [...]

Posted on 7 December 2006 | 11:21 am

Session – Vendor Spotlight

The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s [...]

Posted on 4 December 2006 | 10:46 am

Site Targeting

Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides  browsing sites by category, you can also target sites by describing the topic, list [...]

Posted on 16 July 2006 | 8:34 am

BtoC Search Marketing Tactics

Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can [...]

Posted on 26 June 2006 | 8:10 am

Google AdWords Dayparting

The Google “Inside AdWords” blog has announced the addition of “ad scheduling” or as it is more often know as, “day parting”. “Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their [...]

Posted on 16 June 2006 | 7:14 am

Paid Search Can Be A Bitch

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week. Goodman’s presentation, “IT’S NOT JUST [...]

Posted on 8 June 2006 | 9:20 am

Demographic Targeting with Google AdWords

On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy Additional info from: JenStar: “It will be interesting to see if advertisers find that the profiles are matching the resulting [...]

Posted on 9 March 2006 | 6:42 am

Google Click to Call

Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call . “Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing [...]

Posted on 13 February 2006 | 7:36 pm

Google Advertising Tools

I just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here. Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole [...]

Posted on 10 February 2006 | 2:12 pm

Google Roundup

A few things on Google today that I decided to roundup all in one post: Possible new Google interface. Anyone else seeing this? Via PC World David Utter from WPN posts about an offline Google AdWords Editor application that is in beta, “invite only” mode. “AdWords Editor is Google’s free, downloadable account management application for [...]

Posted on 25 January 2006 | 8:00 pm