Identifying Your Ideal Customer Through Persona Analysis

Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.

HeroConf

Posted on 26 March 2015 | 9:15 am

Step-By-Step Excel Reporting – A Video Tutorial

The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.

HeroConf

Posted on 17 March 2015 | 9:15 am

Google Introduces AdWords Dynamic Structured Snippets

Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.

HeroConf

Posted on 11 March 2015 | 9:15 am

Strategies For Better PPC Analysis

Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.

HeroConf

Posted on 9 March 2015 | 9:15 am

3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!)

We now know that Google includes use of Ad Extensions when calculating your Quality Score at auction. Ad Extensions make your ad more likely to be clicked on, and expected clickthrough rate is one of the factors of Ad Rank (which informs Quality Score). Still with me? In short: Ad Extensions help your ads perform […]

The post 3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!) appeared first on LunaMetrics.

Posted on 9 March 2015 | 1:42 am

Measuring Sitelinks Performance in AdWords & Google Analytics

The most common questions about AdWords sitelinks are what, why and how. At this point, the what and why are fairly common knowledge. Here is a 10-second refresher since it’s already been a long day and those neurons are no longer firing like they once were. What are sitelinks? These ad extensions are links (and […]

The post Measuring Sitelinks Performance in AdWords & Google Analytics appeared first on LunaMetrics.

Posted on 4 March 2015 | 9:15 am

Need Fast Growth? How To Ramp Up Your PPC Program Quickly

Today I’m going to share advanced strategies for achieving increased growth within your paid search program.

HeroConf

Posted on 3 March 2015 | 4:59 am

How To Create Image Ads With No Artistic Ability In 5 Minutes

Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.

HeroConf

Posted on 25 February 2015 | 4:45 am

[Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords

Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have …

HeroConf

Posted on 19 February 2015 | 7:30 am

4 Key Mobile AdWords Strategies for 2015

It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny laptops offering incredible specs, brilliant displays and pretty awesome features. Plus, data about mobile users tells us they research, they look for local stores, and they buy on their devices. How […]

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Posted on 17 February 2015 | 7:21 am

Don’t Forget The Basics! Audit Your Account – A New Case Study

Someone who isn’t intimately familiar with every detail of the account and client can provide some good insight and new ideas.

HeroConf

Posted on 17 February 2015 | 5:00 am

Your Ultimate Google Shopping Exam Checklist

Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.

HeroConf

Posted on 16 February 2015 | 5:15 am

[Toolkit] The Ultimate AdWords Bundle For PPC Success

From the basics to advanced topics, become an AdWords expert!

Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big …

HeroConf

Posted on 12 February 2015 | 4:45 am

Stay On Schedule with AdWords Management Calendar

Optimizing and managing an AdWords account takes a lot of time. There are a lot of moving pieces in the AdWords puzzle and getting them to work together as a well-oiled machine takes regular maintenance. In fact, one of the most common questions we get in a LunaMetrics AdWords training is, “how often should I […]

The post Stay On Schedule with AdWords Management Calendar appeared first on LunaMetrics.

Posted on 5 February 2015 | 4:35 am

AdWords Training: Are Online or Offline Courses Better?

Let’s start by clarifying that neither option is better than the other. It’s all about which is better for you and your learning style. I am simply here to help you make that decision by outlining the advantages of each. Admittedly, I will confess my personal preference early and often so you know where I […]

The post AdWords Training: Are Online or Offline Courses Better? appeared first on LunaMetrics.

Posted on 30 January 2015 | 3:07 am

What You Need to Know about Enhanced Adwords Campaigns #SESCHI

If there’s one thing I’ve heard non-stop lately it’s that digital marketing is becoming more customized and tailored to the wants and needs of consumers. Those creepy Eye See You Mannequins, facial monitoring at gas stations, and those social ads that somehow know that I was shopping for a watch yesterday are all proof that [...]

Posted on 6 November 2013 | 8:14 am

Hey Google: Here’s a Better Strategy Than Coupon Spam

Hey Google:  Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination [...]

Posted on 29 November 2011 | 10:30 am

Here’s How to Do Adwords-to-Adsense Arbitrage

Eight months ago I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold, and in some cases [...]

Posted on 12 September 2011 | 10:00 pm

Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission.  Pretty simple [...]

Posted on 30 August 2011 | 7:27 pm

REVEALED: Google’s Top 20 Most Expensive Keywords

I’ve been wanting to try out sensational headlines for a while now heh:) Based on data from their massive in-house keyword research database and Google’s Keyword Tool, the team at Wordstream compiled the top 10,000 most expensive English-language keywords over a three month period, and then sorted them by niche. Here’s how it breaks down, [...]

Posted on 19 July 2011 | 11:11 am

You Can’t Buy More Conversions

Perhaps you’ll find this scenario familiar: Your Adwords search campaign for “Vocal Lessons” features a fairly broad, say two-word keyword phrase like “can’t sing”. You notice that the conversion rate is OK on this keyword, but the cost-per-conversion is a bit high. You’ve tried tweaking the bids on it to get it more profitable, but it’s [...]

Posted on 5 July 2011 | 12:05 pm

Leadgen Advertisers: All Your Customers Are Belong to Google™

When asked about future search ad growth on their Q1 2011 analyst conference call, Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads?  This is the key monetization area you’re pointing out [...]

Posted on 28 June 2011 | 9:34 am

Inside the New Google Display Network Performance Metrics

Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it:  You can now see your “Relative CTR” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages. Google also now says that your ‘relative CTR’ is a [...]

Posted on 15 June 2011 | 11:28 am

Display URL in Adwords Headlines: Early CTR Results

I have to say I haven’t really been a fan of the appearance of the Adwords ads Google now shows in the above-the-SERPs positions that include the display URL in an “extended headline”.  Personally I think it strongly detracts from the power of your headlines if you’re using great headline ad copy and overall looks [...]

Posted on 31 May 2011 | 2:09 pm

Disclosure Doesn’t Have to Kill Conversions

Starting yesterday, Google is requiring additional clarity and disclosure from Adwords advertisers who handle end user personal and payment information.  Some of the changes are dead-obvious like using SSL on credit card processing, but the others point to something you might want to consider in a bigger context. The Larger Picture: Google’s Under Siege The [...]

Posted on 18 May 2011 | 4:01 pm

Prevent Previous Buyers From Seeing Your Google Remarketing Ads

Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart.  For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get them back into a purchase. The only danger with this however is that you might end [...]

Posted on 16 May 2011 | 2:56 pm

SES San Jose Session: Pay Per Conversion

Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns. Bryan Eisenberg, Co-founder of Future Now Inc., along [...]

Posted on 18 August 2008 | 7:15 pm

Session: Ad Copy & Landing Page Optimization

This was an open discussion session where users submitted their sites to get the Google ad copy critiqued and the landing page looked over for quality and usability. Tips included: Keep important information towards the top of the landing page. Be detailed and don’t just assume your visitors know your services. Simpler the better. Put [...]

Posted on 7 December 2006 | 11:21 am

Session – Vendor Spotlight

The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s [...]

Posted on 4 December 2006 | 10:46 am

Site Targeting

Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides  browsing sites by category, you can also target sites by describing the topic, list [...]

Posted on 16 July 2006 | 8:34 am

BtoC Search Marketing Tactics

Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can [...]

Posted on 26 June 2006 | 8:10 am

Google AdWords Dayparting

The Google “Inside AdWords” blog has announced the addition of “ad scheduling” or as it is more often know as, “day parting”. “Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their [...]

Posted on 16 June 2006 | 7:14 am

Paid Search Can Be A Bitch

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week. Goodman’s presentation, “IT’S NOT JUST [...]

Posted on 8 June 2006 | 9:20 am

Demographic Targeting with Google AdWords

On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy Additional info from: JenStar: “It will be interesting to see if advertisers find that the profiles are matching the resulting [...]

Posted on 9 March 2006 | 6:42 am

Google Click to Call

Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call . “Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing [...]

Posted on 13 February 2006 | 7:36 pm

Google Advertising Tools

I just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here. Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole [...]

Posted on 10 February 2006 | 2:12 pm

Google Roundup

A few things on Google today that I decided to roundup all in one post: Possible new Google interface. Anyone else seeing this? Via PC World David Utter from WPN posts about an offline Google AdWords Editor application that is in beta, “invite only” mode. “AdWords Editor is Google’s free, downloadable account management application for [...]

Posted on 25 January 2006 | 8:00 pm